ESA Award

Castrol’s sponsorship of UEFA Euro 2008(tm) was voted “International Sponsorship of the Year” by the European Sponsorship Association at an awards ceremony in Brussels yesterday.  The judges stated they were particularly impressed with the innovative approach of the Catrol Performance Index and in-tournament implementation of the Guest entertainment programme, but overall the integration of the sponsorship across Castrol’s business in particular the B2B market. TARGETSPORTS assisted with the delivery of this programme, in particular the Fan Experiential activity in the Fan Zones throughout Austria and Switzerland.

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