The FIFA World Cup ™ promises significant economic gain to host nations and cities, but academic assessment post competition highlights that the reality is very different. Measures ranging from GDP (Gross Domestic Product) to international visitor numbers and hotel occupancy show that hosting the competition does not provide a significant economic windfall.  Stefan Szymanski’s (2002) research of nations hosting the Olympics and FIFA World Cup ™ reported that the only statistically significant fact was that:

“the impact of hosting the FIFA World Cup ™ in the year the event takes place …is negative, suggesting that economic growth declines rather than increases.”

This staggering fact lead to a research project to review what was happening in a host nation, not only during the competition, but before and after the FIFA World Cup ™ came to town.

By reviewing what had happened with recent host nations and also analysing the hosts of more economically successful sports mega-events, TARGETSPORTS discovered that two common themes emerged to optimise economic impact, PLANNING and INTEGRATION. Specifically:

Planning that not only focuses on delivering a world-class sports event but assesses what happens on the build up and post hosting of the event.

Integration that does not just focus on those items required to deliver the sporting event but considers other aspects of the local community and the economy.

Significantly, the research highlighted that the nations/cities that established a long-term perspective, were those that stood to gain most economically from hosting a sports mega-event.

Whether you are a bidding nation or city, to learn how to unlock the value of the FIFA World Cup ™ contact TARGETSPORTS on +44 56 00 85 57 42 or talk2us@targetsports.net

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